Earn $250 per Workshop and Grow Your Student Base—No Marketing Needed
Use the exact system we use to help countless Martial Arts and Firearms Instructors get paid to get more leads, more conversions, and land new students consistently
How It Works
Ridiculously Simple. Stupid Effective.
We’ve stripped out the fluff and engineered a plug-and-play system that turns sponsor-paid workshops into consistent leads, loyal students, and monthly revenue—without you lifting a finger on the marketing side.
Apply to Join
We only partner with vetted instructors. Fill out a quick form and tell us about your school.
Get Paid to Teach
Earn $250/workshop + $30 for every attendee who signs with
Convert Attendees to Students
Choose your plan. We’ll help you turn your workshop into a monthly cash machine.
Apply to Become a Paid Workshop Partner
What Attendees Are Saying About The Workshops...
"This workshop provided essential safety counsel and awareness, and I believe our students would benefit greatly from additional basic self-defense training with a qualified martial arts instructor as a natural next step following this important program." - Jeremy Everhart
Our Process
Teach. Track. Transform.
Our Battle-Tested System to Grows Your School—Fast.
There’s too much noise, too many gimmicks, and too many people promising results without a real plan. So let’s skip the fluff. Here’s how we actually help you grow: We’ve simplified everything into a proven, 7-part system that turns sponsor-funded workshops into consistent student revenue—with zero ad spend and zero tech headaches. Once each of these steps is in place, you’ll have a repeatable, scalable student-growth machine that runs while you teach.
1. Turn Free Leads into Students
Word of mouth and walk-ins used to work. But when instructors want to scale, add 10–20+ new students per month, and stop relying on luck, they need a
proven, sponsor-funded offer that converts cold strangers into committed students.
With our proven model, you can...
Get paid $250 to teach workshops someone else promotes
Attract more students from every event—without touching marketing
Separate your school from all the other “McDojos”and "CCW Mills" in your area
Scale your income, not your stress
X Ring Media Replaces:
Free demo classes, desperate discounts, and begging for referrals.
2. Workshop-Based Lead Generation
There are two ways to get new students: hustle or leverage. Our system uses sponsor-funded paid ads
to bring high-intent leads straight to your door—through a live, high-impact workshop that you get paid to teach.
With our lead-gen system, you can...
Stop paying for ads, printing flyers, or trying to go viral on Instagram
Tap into an ad campaign that fills your workshop automatically
Focus on teaching while we convert RSVPs into real relationships
X Ring Media Replaces:
Ad agencies, funnel tech headaches, and wasting weekends handing out postcards at gyms.
3. Optimize Student Revenue
Just because people show up doesn’t mean they’ll become students. We make sure every attendee is followed up with, tracked, and nurtured correctly—so your workshops become profitable, repeatable student-acquisition events.
With our Workshop-to-Student conversion process, you can...
Know exactly how many attendees go → trial → student
Identify and fix leaks in your follow-up
Maximize income with every new ad the sponsor runs
X Ring Media Replaces:
Guesswork, ghosted trial invites, and “hope marketing.”
4. Self-Booked Trial Classes
Every workshop RSVP is a student-in-waiting. We give you the booking funnel, automated reminders, and follow-up engine to fill your calendar with trial classes without lifting a finger.
With our system, you can...
Book more intro classes on autopilot
Let attendees schedule themselves with reminders built in
Pre-qualify serious prospects and avoid tire-kickers
X Ring Media Replaces:
Missed DMs, flaky follow-ups, and writing “Call for more info” on your whiteboard.
5. Lead Nurturing & Follow-Up
Most instructors drop the ball here—and lose students they already paid (or got paid) to teach. We install the exact follow-up cadence, messages, and automations that turn attendees into long-term, paying members.
With our nurture system, you can...
Recover cold leads that didn’t book a trial
Send the right messages at the right time—automatically
Blend automation and personal touch to drive conversions
X Ring Media Replaces:
Inbox chaos, “just checking in” texts, and leads slipping through the cracks.
6. Solve the No-Show Problem
What’s worse than no leads? Leads who no-show. We’ve tested and refined show-up systems across hundreds of workshops. We know how to double or triple the number of people who walk through your door—and sign up.
With our show-up stack, you can...
Use proven reminders, check-ins, and incentives that work
Set expectations pre-event and post-RSVP
Never again wonder, “Where is everyone?”
X Ring Media Replaces:
Ghosted calendars, one-line reminders, and wasted workshops.
7. Close More Students
It’s not about “being a good salesperson.” It’s about having a simple, repeatable conversation that makes people excited to commit. We coach you on how to close without pressure—and keep your classes full.
With our conversion coaching, you can...
Understand the main limiting factors on why people don't buy, and how to overcome them
Learn how to compartmentalize and tackle objections as they come
Increase revenue and eliminate wasted time by effectively closing as many sales as possible
X Ring Media Replaces:
Sales trainers, 2-day seminars, and trying to wing it after the event.
Start Booking Workshops That Actually Make You Money
What You Get
The Done-For-You Workshop Growth Engine
We handle the marketing chaos so you can focus on teaching and getting paid.
No tech headaches. No guesswork. Just results.
Student Surveys
Understand what attendees want so you can turn more into long-term students
Review & Referral Boosters
Get more word-of-mouth traction without asking
Performance Tracking Dashboard
Know exactly what’s working and what’s not
Local Competitor Intel
Stay ahead of the schools down the street
A/B Split Testing
We test the angles so your ads don’t waste money
High-Converting Landing Pages
Built to convert cold traffic into hot leads
Automated Email + Text Follow-Ups
Nurture leads while you sleep
Booking Calendar Setup
Let prospects book themselves
CRM Access (Yours, Not Ours)
Keep everything organized in one place
FAQs
Frequently Asked
Questions
What exactly do you do?
To put it plainly: we help Krav Maga, Martial Arts and Firearm Schools grow through workshop marketing. Think of us as a partner in your business that will come in and haul your marketing and sales efforts over and build you a well-oiled machine. We will bring you in a consistent stream of students so you never have to worry about where your next student is going to come from again.
How are you guys different?
The fact that you're here checking out our website means you're probably looking for the right solution to help you scale your business. You can take the "Do It Yourself" approach and cobble together a bunch of tactics and strategies you find on Youtube.
Or...
You can trust us, and our years of experience, to do it for you.
We don't just focus on filling your workshops. We help you with all of the steps that come after the workshop is over. We like transparency, so that's why we laid out our exact process in the "Our Process" section above.
We build all of your assets that you need to turn clicks into students. Then we give them to you so you own 100% of everything. Then, we help you dial it in by running your ads and managing your CRM.
This way, everything is built for you to keep even if we were to get hit by a proverbial bus.
What types of Schools do you work with?
We work with Krav Maga, Martial Arts, Firearm, Gun Stores/ Ranges and other Self- Defense Schools.
Ideally, you're at the point in your business where you're ready to scale and looking for a consistent way to bring on new students profitably.
Is this really free to start?
Yep. You can teach the first workshop, get paid $250, and decide if you want ongoing support after that.
Do I need to promote the workshop?
Nope. The sponsor runs the ads and handles signups. You just show up and teach...
What if I want to run more than one per month?
You can — and should. We have instructors doing 2–4/month and stacking both student enrollments and payouts.
How do I know it’ll actually get me students?
That’s why we built the “Workshop-to-Student Scorecard” and the Growth Plan. You’ll track every attendee and optimize for conversion.
How technical do I need to be?
Can you work a computer?
Can you get on a zoom call?
Can you use an online CRM?
If so, you're right on track and have nothing to worry about.
95% of the tech will be set up by our team. We'll need a few simple things from you like some login information, but we'll be the ones doing the technical dirty work.
What are you waiting for? Bigger Classes and Bigger profits are only one free discovery call away!
X Ring Media is a full-service digital marketing agency that helps great Instructors grow their schools. Get in touch today: [email protected]
© 2025 X Ring Media. All Rights Reserved.